Generally, when someone talks about a site, the frontend where the visitor engages is what pops up in our mind. However, the majority of the magic happens in the backend. The backend is believed to be the driver of a website, and this is the place where the developers get to decide how the site…
Tag: Covid-19
Digital Advertising: What Is It and Why Do We Need It?
The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them. As a small business, you need to…
5 Crucial Digital Marketing Components To Consider
Having a strong digital footprint is vital for a brand to be successful in this world of the Internet. Therefore when mapping out your marketing strategy, it is crucial to include a robust digital marketing strategy. Without having it in place, acquiring new customers, increasing brand visibility, and creating impactful profit-generating opportunities probably won’t be…
How To Use Hashtags Effectively To Expand Your Social Media Following?
If you are not utilizing hashtags, you are dismissing a key method of growing your social media following. Social media users have been using hashtags for years to get more likes on their posts (#sundayfunday, anyone?). Even today, these hashtags are proving useful to businesses who are looking forward to expanding their reach and followers….
The 3 Pillars Of SEO To Successfully Optimize Your Digital Presence
Search Engine Optimization involves some very complex concepts, relies on the 200+ ranking factors of Google, and needs you to put in constant efforts. This is why the SEO world is not exactly a piece of cake. Of course, this might make SEO sound not very tempting and which also explains why the majority of…
The Ultimate Guide To Advanced Image & Alt Text Optimization To Drive More Traffic
When it comes to Image SEO, the first thing that pops up in our mind is optimizing the alt texts, but it goes far beyond that. Image Optimization is one of the most neglected aspects of SEO, but it does not have to remain like that. The problem is no one talks about it in…
A Short Guide To Help You Choose the Best Social Media Platform For Your Brand
Businesses are constantly looking for new ways to increase their visibility online. In this busy world, social media marketing is the best way to keep your brand relevant and in front of the audience. So undoubtedly, social media is a great tool, but the question is which platform is the best for your business? However,…
4 Handy Tips To Get Customers Back For Your Digital Marketing Agency
With the pandemic still affecting the businesses all over the world, as a business owner, no matter what industry you are in, you must also be experiencing the changing waves, financial situations, or the impacts of the crashing market. No doubt since we all haven’t met these circumstances before, this all can be a little…
Understanding the 4 Ps of Retail Marketing
Retail marketing refers to the process of bringing a product directly to consumers in a retail store. It comprises the planning, promotion, and presentation of the commodity. Having a unique product is just the initial step; the additional ingredients of retail marketing involve luxurious packaging, competitive cost, and sales campaigns. The 4 Ps of retail…
The Ultimate Guide To Website Personalization
Website Personalization allows you to offer a one-on-one custom made experience to your visitors as soon as they land on your website. You can customize the user experience according to their purchase history, location, or consumer behavior in a way that fulfills several business purposes like better customer satisfaction, more time spent on the website,…
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