If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While…
Tag: Covid-19
Impact of the COVID-19 Lockdown on Creative Concepting
While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry. Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions…
Digital Marketing – Now Is the Time to Broaden Your Horizons
The Covid-19 pandemic has significantly turned our everyday lives upside-down, especially impacting how we communicate, work, shop, and carry out other necessary daily operations. With the outside movements being full of risks and difficulties, work-from-home and easily accessible e-learning solutions are indicating a massive shift towards online platforms. Time has never been more ideal for…
Ways Automation Is Reshaping the Digital Workplace
It is pretty clear and logical that most businesses are turning to automation to boost their productivity and accomplish business goals seamlessly. But what’s less clear here is where and how these firms are using automation in their workplace. A recent global study analyzed how the IT departments are advancing amid the current pandemic situation…
5 Tips to Improve Digital Security for Small Businesses
Digital security is just as crucial as it has always been as businesses are increasingly looking forward to continuing remote work after the Covid-19 pandemic. Just like an organization would make sure to keep their doors locked and building under the surveillance of CCTV cameras, securing online business transactions and confidential information about the employees…
Digital Marketing Trends That Are Going to Have a Long-Lasting Impact
As a result of the Coronavirus pandemic, customers have adjusted to the increasing environmental, economic, and political landscape changes. Like Google summarizes in its Covid-19 Ads Playbook; currently, we are seeing three major changes: Shock change – A sudden change in customer behavior that is not likely to sustain over time (such as an increase…
A Short Guide to Repositioning Your Company
Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people. Powerful positioning is competitively distinct and credible,…
The Ultimate Guide to Disavowing Links
Backlinks are undoubtedly one of the most important ranking factors, and this contributes to the typical feeling of uncertainty that encompasses the management of backlinks. Skip the discussion over the morality of obtaining backlinks. What about getting rid of them? Should SEO professionals bother about disavowing links? Contrary to some topics, Google has been quite…
A Complete Guide to Effectively Incorporating Customer Journey Mapping Into Your Marketing Strategy
When it comes to developing a solid marketing strategy, most beginners have nothing except the expert advice they find online in digital marketing blogs to start with. No doubt, this will last you a long way, but at the end of the day, you are borrowing experiences from somebody else’s business instead of building your…
10 Effective Marketing Strategies for Your Successful Product Launch
Launching your new product in the market can either be the start of a beautiful journey or a complete disaster. It is a crucial moment that requires your full attention and care. Over the past few years, the word ”growth hacking” has become quite a buzzword referring to the non-traditional digital marketing strategies to assure…
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