Data analysis is the most important for getting results in digital marketing. However, misinterpretation of data insights from analytics tools can mislead the digital strategy. Anybody can make these mistakes, and it does not matter whether you are an experienced marketer or a fresher. The most important thing is to be aware while observing data…
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Google Rolls Out Broad Core Algorithm Update
Every year Google rolls out thousands of updates to improve the quality of search results. However, Google is in the news for the core algorithm updates that it has rolled out on 2nd June, 21, and the other part of the same update is releasing in July. This time Google has released a broad core…
Audience Targeting Without Third-Party Cookies: Here’s What You Need to Know
Right after the enactment of landmark consumer privacy laws, Google released an official statement announcing that it intends to phase out third-party cookies on Chrome browsers by 2022. While this is undoubtedly a massive win for conscious users who are cautious of selling their data to advertisers, this might also leave businesses struggling once these…
A Comprehensive Guide to the Secret Sauce of PPC Success
Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they…
Why Using Guest Blogging as a Link Building Strategy Is Actually Bad for You?
For decades, guest blogging has been popularly used as a link-building strategy. But as a matter of fact, it is “the worst strategy” you could think up to build links. Often guest blogging is people’s weapon of choice for link building, and so was the case with us initially. But over time, we realized guest…
4 Key Questions to Ask for Successful Content Expansion
The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience. This content writing expansion process has generated an overwhelming obsession with “fresh content” for search marketers today….
Why a Website Is Essential for Making Your Business Successful
The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays. If you…
Pinterest Launches $500K Creator Fund, A New Content Policy, Moderation Tools, and More
Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive…
YouTube Is Expanding Monetization to More Types of Content
The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content. With this, creators can now make money through content that was not regarded as suitable for advertisers earlier. Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become…
Facebook Analytics Will No Longer Be Available After 30 June 2021
In a recent announcement, the social media giant Facebook revealed that Facebook Analytics would no longer be available after 30 June 2021. Marketers have less than three months to export all their data and search for other alternatives. Given how heavily the marketers depend on Facebook Analytics to gauge conversion data, this announcement has come…
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