Digital Advertising: What Is It and Why Do We Need It?

The majority of the people say that they have been influenced to purchase a product after watching a video online. Around 52% of the purchasing decisions can be traced back to Facebook. People spend most of their time online; this is where you are going to find them. As a small business, you need to…

Introduction To Promotional Strategy and Its Types

Promotion has become an essential part of every business, and businesses are trying their best to increase their brand awareness. They are opting for various techniques and experimenting with ways to attract customers and further inspire a purchase. This will be better understood with an example. Let us assume that you are a marketing manager…