Impact of the COVID-19 Lockdown on Creative Concepting

While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry. Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions…

7 New Google My Business Updates You May Have Missed

Google has introduced various new features in Google My Business since this pandemic started. Chances are, just like many other people, you, too, might have missed out on these new updates amid the chaos caused by this crisis. But if you are running a local business, you must know about these recently added features and…

Pinterest Powers up Creators With New Tools During Stressful Times

Pinterest’s Global Director of Creator Marketing, Colleen Stauffer, said that the content on Pinterest is about the people and what they want in their life. Further adding to her statement, Stauffer explained that the platform really tried to harness planning that turned into way more short-term amid the pandemic last year. They wanted to fit…

How Can E-Commerce Startups Stand Out Using Digital Marketing?

Time has never been more favorable for eCommerce than now. In the light of the downturn brought about by this pandemic, eCommerce has given salvation for the businesses and customers worldwide to carry on a bit of pretense of a normal life amid the strenuous lockdowns. It was the fear of the coronavirus that led…

Why Has the Pandemic Intensified the Need for Online Reputation Management?

Among the many other things, this pandemic has completely transformed how we shop for goods, with more and more people spending a bigger portion of our income shopping online. The dramatic upsurge in the net revenue of the eCommerce platforms, especially Amazon, serves as a perfect example of this. Simply put, for many online businesses,…

Ways Digital Marketing Strategy Can Help Boost Sales Even During a Crisis

Earlier businesses employed the brick and mortar model to become successful by giving customers a reason to visit their physical stores, such as compelling experiences coupled with live events and unique exclusive in-store services. This approach proved effective in driving more visitors to their shop and boosting the conversions. It typically made clients stay longer,…

A Short Guide to Repositioning Your Company

Positioning is how your audience perceives your company in comparison to your competitors. Often this perception is referred to as a ”place” existing in a consumer’s mind. But the modern-day positioning ideologies extend this ”place” to your target audience’s heart as well, asserting that positioning should propel people. Powerful positioning is competitively distinct and credible,…

8 Industries That Are Ruling the PPC Market During Covid-19 Pandemic

A brand new set of PPC benchmarks has disclosed the list of industries that are performing exceptionally good right now, the ones who have been hit hardest, and the ones which are observing mixed results amid this pandemic. Generally, WordStream publishes its Google Ads benchmarks report annually, but due to these unusual times we are…

A Short Guide On Motivating & Inspiring Your Team During the Pandemic

Apart from the need to cope with the physical aspects of the Covid-19 pandemic, many employers are also finding themselves combating the emotional impacts of the pandemic. In the meantime, employees are suffering from anxiety, depression, and stress as they try to settle in their new work practices. No doubt, everyone is going through a…