Who are nano-influencers? Nano-influencers are people who have followers between 1000 and 10,000 and create content in a particular niche. These are everyday people like neighbors, friends, and your cousin who is into watches. You may be a nano-influencer if you have 1000 influencers and a point of view with which people like. Today brands…
Tag: marketing
A Comprehensive Guide to the Secret Sauce of PPC Success
Automation in SEM is a powerful tool that is continually growing and evolving. What began as basic bid rules have developed to cover almost all aspects of an account and campaign. To be honest, many advertisers are scared of automation as they feel that it takes away some degree of control from them, or they…
How Bitcoin and Cryptocurrency Impact Digital Marketing and Businesses?
With everything happening in the economy, alternative currencies have been a popular topic in recent times. A great deal of money is being printed, and cryptocurrencies such as Bitcoin and new ones such as dogecoin are coming into the limelight. So we thought of exploring how exactly Bitcoin and cryptocurrency affect digital marketing and how…
Understanding What Online Reputation Management Really Means
As a digital marketer, one of the most common grievances that we get from potential clients is that when something goes wrong with their online reputation, they start feeling like if they take any action, it could make things worse. For example, the clients think that if they leave comments in places where their online…
Understanding the Relation Between SEM, SEO, and Ecommerce
Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO. You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or…
A Short Guide to Launching a National/International Google Ads Campaign Correctly
Launching a fresh new ad campaign is thrilling as it could involve trying out a new strategy, platform, or even market! That being said, new campaigns are costly too. They can be volatile as they get over the learning phases. At times, account managers will invest copiously in the initial periods to dodge the learning…
How to Make the Most Out of Your Landing Pages
The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion. Curious…
4 Ways Marketers Can Start Using AI for Better Results
Artificial intelligence is no more the future of marketing; it is pretty much at the moment. Consider all the ways AI technology has already started contributing to our everyday lives. Starting from those show recommendations on Netflix and song recommendations on Spotify to those smart replies in Gmail and the intelligent voice assistant in our…
What Should You Do If You Have Duplicate Google My Business Listings?
Suppose you recently moved to a new place XYZ and you decide to order pasta for dinner. You go to Google browser and search for “best pasta in XYZ.” On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ. So now, how do you pick one? You go…
How to Make Your Business Prosper Amidst Digital Marketing Chaos
As for marketing, way too many marketers get into a rut where they do the same thing repeatedly and gradually get more declining returns. This results in lesser exposure and diminishing revenue. Generally, this takes place slowly and bit by bit until it reaches a turning point when the marketers, at last, understand that they…
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