If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While…
Tag: digital marketing
4 Key Questions to Ask for Successful Content Expansion
The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience. This content writing expansion process has generated an overwhelming obsession with “fresh content” for search marketers today….
5 Common Web Design Myths You Must Avoid!
We all know the importance of having a quality web design in this digital age. People around the world are spending more time than ever using their phones, laptops, etc. – around three hours daily, as per reports. Your brand’s website is most probably the first place prospects will come across your business. Your website…
Why a Website Is Essential for Making Your Business Successful
The majority of customers today are searching for information on the internet that will help them make wiser buying decisions. As a matter of fact, 4/5th of the consumers worldwide will perform product research before making an online or in-store purchase. This purchasing behavior itself highlights how valuable websites are for businesses nowadays. If you…
Takeaways From Google’s Guide: How to Boost Offline Sales for Local Businesses
The search giant Google uploaded a guide stating four ways of attracting local search traffic to an offline local business to boost sales. It perfectly reminds us that Google is a lot more than just the ten blue links on a SERP. The latest search trends and research by Google demonstrate how local businesses can…
Pinterest Launches $500K Creator Fund, A New Content Policy, Moderation Tools, and More
Popular social networking site Pinterest hosted an event focused on its creator community recently where it introduced a set of updates comprising its $500K Creator Fund and “Creator Code,” a new content policy along with other moderation tools and updates. The company said that it aims to make sure the platform remains a “positive, inclusive…
Google Rolls Out the New Product Reviews Search Algorithm Update
The search giant Google introduced a new search algorithm update called product reviews update. According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries. Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t…
YouTube Is Expanding Monetization to More Types of Content
The video-sharing giant YouTube is expanding the monetization opportunities for content creators by enabling ads to run on more types of content. With this, creators can now make money through content that was not regarded as suitable for advertisers earlier. Owing to the recent changes made to YouTube’s advertiser-friendly content guidelines, which have now become…
Facebook Analytics Will No Longer Be Available After 30 June 2021
In a recent announcement, the social media giant Facebook revealed that Facebook Analytics would no longer be available after 30 June 2021. Marketers have less than three months to export all their data and search for other alternatives. Given how heavily the marketers depend on Facebook Analytics to gauge conversion data, this announcement has come…
Digital Marketing News: What’s New With Microsoft Advertising, Google Ads, Instagram, and More
Digital marketing is an ever-evolving industry, and keeping up with the related news is crucial to stay ahead in the game. In this blog, we will discuss the latest rollout of Microsoft Advertising, Instagram’s upcoming feature, and some other digital marketing news, just in case you missed it. So, let’s take a quick look at…
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