Everything You Need to Know About CRM and Why Do You Need It

When marketers talk about CRM, generally, they are either referring to the practice of CRM (customer relationship management) or CRM systems (tools that facilitate the marketing professionals to conduct customer relationship management). If you look at it carefully, you will notice that these two are closely related. If you are thinking about crafting or refining…

The Ultimate Guide to Selecting the Right KPIs for Your Business

Accumulating and auditing data encourages you to make better decisions and helps you proactively spot, nurture, and reverse trends. Even though it is believed the more data you have, the better, a surfeit of data can actually paint a clashing picture of the performance of your business. KPIs or Key Performance Indicators help you filter…

The Benefits of Storytelling in Digital Marketing

Go back in time and recall this morning – do you remember that ad banner embellishing the news website you saw while you were headed to work? Or do you recall which brand’s commercial aired while you were tuned in to a radio? Or which company’s ad played while you were waiting for your video…

3 Digital Marketing Channels You Should Prioritize In 2020

Calling the year 2020 a challenging period for professional marketers would be indeed an understatement. While this pandemic affected a few industries and businesses more than others, every marketer had to step back to reanalyze and remodel their advertising strategies to adapt to this sudden change. No doubt, this is also a golden opportunity for…

How to Use Augmented Reality in Your Marketing Strategy?

Today, the needs and desires of the customers are increasingly driving the markets. With technological advancement, these desires and needs change, and brands must keep pace with these changes to stay in the competition. Augmented Reality (AR) lets brands give their customers unique experiences with the convenience of tapping into their phones. It is a…

Your Complete Guide to Customer Experience Marketing

The combined interactions that an individual customer has with your brand form the overall customer experience. It includes every touchpoint the customer has with your company, mapping the whole customer journey. Customer Experience Marketing or Experiential Marketing is the practice of enhancing consumer experience through engagement. Here, the customers are at the center of the…