Being a small business owner, you might find yourself thinking about whether marketing is more critical or sales. Or whether you should pour more money into your marketing efforts or employ an iconic sales team. Honestly, we have tried our hands at both to expand our business, so we are savvy about capitalizing on both…
Category: marketing
An Introduction to Data-Driven Marketing
Data-driven marketing involves marketing teams leveraging bulk data to create effective strategies. They analyze this data, which helps them in understanding the customer preferences and the wider trends that may affect their marketing campaign’s success. Data-driven marketing puts consumer data in the leading position to make sure each and every marketing effort aligns with customer…
How Businesses Can Build Consumer Habits Using Content
Being a part of this industry, we all know that content can easily influence consumer behaviors. Simply because every potential customer landing on your website is either looking to purchase a product or trying to find a solution to their problem. In both instances, the company can influence their action using content to guide them…
5 Best Strategies to Boost Customer Engagement
If your great posts are not reaching up to the expected amount of audience, or only a few people are visiting your blog or signing up to your newsletter, then don’t worry. We are here for you. In this article, we will tell you the best ways with which you can boost customer engagement. We…
Key to Successful Radio Advertising
Radio advertising presents an opportunity for you to send out a clear and straightforward yet influential message to an intended group of audiences who might be interested in your offerings. You can plan and create the ad on your own with minimum efforts and then determine the radio station that serves your target market the…
How Can Your Organizational Behaviour Impact Your Marketing Strategy?
It is natural for people to behave and act way too different in the workplace than they do in social environments, and their behavior is heavily influenced by the office setting. There are so many factors that go into organizational behavior – from the firm’s structure to policies, guidelines, processes, management, and interaction among coworkers….
Understanding the Cradle to Grave Marketing Strategy
Cradle-to-Grave (C2G) marketing strategy involves the advertising of one’s products or services to customers throughout their lifespan. The aim is to create befitting products, establish two-way communications, and practice appropriate promotions to maximize sales to customers at each phase of life. This concept is based on “Lifetime Customer Value (LCV).” Lifetime Customer Value LCV or…
Creating a Brand Message That Resonates With Your Audience
Brand Messaging is what ties together every content piece that you make. It’s not just a slogan or a tagline, or your products and services, although these do form a part of your brand messaging strategy. Among many other things required to build brand loyalty, it is essential that your brand messaging is consistent, resonates…
How to Use Augmented Reality in Your Marketing Strategy?
Today, the needs and desires of the customers are increasingly driving the markets. With technological advancement, these desires and needs change, and brands must keep pace with these changes to stay in the competition. Augmented Reality (AR) lets brands give their customers unique experiences with the convenience of tapping into their phones. It is a…
Everything You Need to Know About Conversational Marketing
Do you want to know why there is so much excitement around Conversational Marketing and how you can utilize it to increase your online sales? Conversational marketing is a valuable tool that improves the customer experience and can potentially boost your sales. In this blog, we are going to discuss everything you need to know…
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