The implementation of mobile-first indexing, which was long-awaited, is now finally upon us. That is to say, the search giant Google will disregard the content visible only on the desktop from this point onwards. For several years, mobile-first has been Google’s priority as user experience has become one of the most important things now, if…
Category: KNOWLEDGE
How Bitcoin and Cryptocurrency Impact Digital Marketing and Businesses?
With everything happening in the economy, alternative currencies have been a popular topic in recent times. A great deal of money is being printed, and cryptocurrencies such as Bitcoin and new ones such as dogecoin are coming into the limelight. So we thought of exploring how exactly Bitcoin and cryptocurrency affect digital marketing and how…
Why PWAs (Progressive Web Apps) Are Set to Dominate in the Future
If the tech giant, Apple, was intimidated when the popular online video game Fortnite tried to bypass its App Store, it will surely not be happy when PWAs thrive. Progressive web apps obstruct Apple’s granular control over the App Store as they deliver app-like experiences without requiring the users to download a real application. While…
4 Key Questions to Ask for Successful Content Expansion
The success of your content expansion strategy is not gauged by your constant efforts to produce whatever is trending in the market. Instead, it calls for a comprehensive analysis of the needs and interests of your target audience. This content writing expansion process has generated an overwhelming obsession with “fresh content” for search marketers today….
Impact of the COVID-19 Lockdown on Creative Concepting
While it is not uncommon for the creative teams to work remotely away from their office confines, being mandated to stay home-bound could be restrictive for a process that heavily depends on team chemistry. Moreover, with a continuous flow of stories about selfless service, human sufferings, and the fragility of life as a whole, presumptions…
SEO Copywriting: How to Fine-Tune Your Brand’s Tone of Voice
It is no secret that content plays a significant role in search engine optimization. Copywriting helps brands convey their story, provides them an opportunity to strategize with valuable keywords, and also enables them to earn trust and loyalty among potential customers. However, content is not enough on its own to make you successful and help…
Understanding the Relation Between SEM, SEO, and Ecommerce
Running a business is no cakewalk. Every company has its unique needs and goals, and therefore they require their unique mixture of eCommerce, SEM, and SEO. You might often find yourself asking questions like – what is the difference between SEO and SEM? Should I begin with SEM or SEO? Is eCommerce considered search? Or…
How to Make the Most Out of Your Landing Pages
The responsibility of a marketer is not limited to the moment a visitor converts on a landing page. Their job is far, far from being done just yet. If truth be told, the landing page itself has plenty of work that needs to be done before we can start celebrating to score a conversion. Curious…
4 Simple Yet Influential Tricks for Crafting Persuasive Ad Copy
A quick question – in order to grow your business online, what is the most crucial thing? You got that right; it’s traffic! And the fastest method to drive more traffic for the majority of online businesses is through advertising. Online advertising is a game of inches. Even the slightest shift in your ad response…
What Should You Do If You Have Duplicate Google My Business Listings?
Suppose you recently moved to a new place XYZ and you decide to order pasta for dinner. You go to Google browser and search for “best pasta in XYZ.” On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ. So now, how do you pick one? You go…
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